Copperhead Brewery

An addictive label design for an addictive IPA, aptly named 'Citraddicted'. The new IPA from Copperhead Brewery, Texas.

Copperhead Brewery Citraddicted IPA

Client: Copperhead Brewery, Texas.

Role: Branding, digital artist/illustrator.

Software used: Adobe Photoshop, Adobe Illustrator, Adobe Dimension.

01

The Brief

Brief & My Proposal

Seth the Head Brewer at Copperhead wanted an addictive design for Citraddicted. As usual I was inspired by the fun name of the beer 'Citraddicted' - the notion that the Citra hops in the IPA were so tasty they'd be addictive. Moving forward with that in mind I thought how funny it would be if the snakes (which make a regular appearance in all Copperhead's artworks) were addicted to Citra hops. I wanted to depict the snakes in a frenzy, trying to gobble up all the Citra hops and devouring so many that they themselves start to resemble a Citra hop!

02

Branding

Colour palette & custom typography

ROYAL AMETHYST

HEX: 8B07FA
RGB: 139, 7, 250

Limeade

HEX: AAE514
RGB: 170, 229, 20

GLOW WORM

HEX: DEFF01
RGB: 222, 255, 1

Headings

Custom Handwritten Font

03

The Design

From initial sketch to finished render

I knew I wanted a vivid colour palette for this design to help convey the craziness of the thirsty snakes. A neon green and purple were the colours of choice and a custom hand drawn font for the title resembling a bolt of frantic energy.

Citraddicted

IPA BREWED WITH AND DOUBLE DRY HOPPED WITH RIDICULOUS AMOUNTS OF CITRA HOPS. 6.9% ABV | 86 IBU

Citraddicted

04

3D Visuals

3D Visuals in Adobe Dimension

Sometimes clients have a hard time visualizing how a design would look on the finished product. So I used Adobe Dimension to create a 3D mock up of how the label would look on the cans.

Citraddicted
Citraddicted

05

The Outcome

The Outcome

The finished product was electric, something that would definitely catch the eye of a thirsty shopper. This design has since been used of Copperhead glassware and merch.

Want to find out more about this beer? Visit Copperhead Brewery's website here.

Citraddicted
Citra
Citra

Want to discuss a project?

Drop me a message on the address below. Please include as much information as possible on the project including your budget & deadline date. contact@uncanny‑designs.com